Businesses, especially small businesses, must concentrate on reaching more people to grow. Signs and banners can be critical to expanding client base, establishing brand awareness, and driving more traffic through the door. Signs are an important part of a sound marketing plan. Invest in your business. Let’s discuss an example of business outreach and effective signage.
Awesome Plumbing, Inc. (fictional company based on actual customers)
A local plumbing company (Awesome Plumbing) in Metairie has increasing demand after one our many weather-related events in the Gulf South. After the initial increase of business, that same plumbing company finds it is suddenly competing with far more plumbers. Some are not nearly as qualified, but how does a customer know the difference. Quality signs from Ad Graphics, Inc. can remind previous customers of the first rate job that Awesome Plumbing did for them last time they were in need. And concise verbiage and well-thought-out placement can help direct new customers to your website or physical business. Ad Graphics has a knowledgeable sales staff and art department that craft signage that is sure to get those customers’ attention.
Now that Awesome Plumbing has gotten local attention and seen their calls and walk-in traffic increasing, they are concerned about surrounding markets in which they were much more active last year. They had customer in Kenner, Slidell, Chalmette, and even as in Bay St. Louis on the Mississippi Gulf Coast. Now they tend to miss out on these customers despite their favorable ratings with that customer base. Billboards may or may not be an option for markets at the outer range of your service area; however, Word of Mouth is and always will be a very powerful marketing tool. When a customer has a Coroplast yard sign that catches their friends’ or neighbors’ attention, it is the perfect time for them to recall their incredible experience with Awesome Plumbing. The quality of their work has started to bring in customers from all corners of their service area, and the best part is their expense was relatively low with yard signs compared to a billboard campaign that may or may not get the attention of their intended customers. This saves them time and money that can be used for other marketing or business needs.
Awesome Plumbing is bringing in the customers throughout their service area, but wants to increase focus on their business customers. As of late their commercial work has slowed a bit. Their location is close to other businesses, but their building signage is a bit old and worn and can’t be seen well from the road. A quick consult and some permits from Jefferson Parish, and they are well on their way to showing off their new Street-side Backlit Sign and accompanying Feather Flag Signs to catch the traffic on the other sides of the business. 
As a bonus, with the money saved not buying billboards, they updated their vehicle graphics and added some new, sharp-looking decals to their front doors with their hours of operation and company logo. Oh, and if you don’t have a logo yet, Ad Graphics can do that as well.
Investing in your business is investing in your own success. Contact us today for a consultation on all your signage needs.